Celeb chef set to switch kitchen for casino once more
Arguably one of the strangest stories to emerge in 2020... Celebrity chef Gordon Ramsay is set to launch his own series of online slots in collaboration with famed slot developers NetEnt.
The much-loved, sweary chef initially applied to the UK Intellectual Property Office at the start of the year with a trademark application that specifically mentions computer programs for playing casino, gambling and betting games.
Not long after the application went in NetEnt announced the landmark agreement between themselves and Gordon Ramsay.
We can expect a number of exciting new branded products in the not so distant future that will be heavily themed around food, his restaurants and the celeb chef himself.
Ramsay's Las Vegas roots shows he's no stranger to the casino world
Of course, this isn't the first time Gordon Ramsay has taken a foray into the casino world. Those of you that have visited American casino metropolis Las Vegas will know that Ramsay opened the world's first Hell's Kitchen restaurant at iconic casino resort Caesars Palace back in 2018.
Having been exposed to the bright lights, glitz and glamour of the Vegas strip, it comes as no surprise that Ramsay would look to get his own slice of the pie by releasing a line of online slot games. it almost feels like a natural progression for the charismatic TV chef.
NetEnt to produce a slot with 'a strong narrative and a lot of adult fun'
Bryan Upton, Director of Games at NetEnt spoke excitedly of the partnership: “Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world.
"Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”
Slot release would see the celeb chef join a star studded line-up
It's expected that the upcoming NetEnt title will be themed around his famous television series and casino-based restaurant chain, Hell's Kitchen.
Of course, Gordon Ramsay would not be the first celebrity to lend their name to an online slot game...
If you've read our article ranking the top 5 music themed slot games then you'll have spotted legendary artists such as Michael Jackson and Jimi Hendrix who have both had slots licensed in their name, whilst in November 2019 the Prince of Darkness Ozzy Osbourne released his own online slot game.
Perhaps we've inspired you to have a spin or two on some of the very best themed slot games? If so why not check out some of the best online casinos below that play host to a number of these fantastic officially licensed titles.