One of our most favoured no wagering casinos, PlayOJO, have gained a huge amount of success this week as they have won two different awards at the UK Social Media Awards 2021. PlayOJO had tough competitions up against some of the UK's largest household brands such as Hilton, Sky and Superdrug but managed to come out on top.
The online casino won the Best Use of Instagram and Best Use of Social Media with a huge focus being on their Compulsion campaign with Gemma Collins.
An award-winning campaign with meaning
Play OJO started their Compulsion campaign to drive awareness around the issue of problem gambling with the campaign being set around a faux fragrance called Compulsion with The Only Way is Essex star Gemma Collins.
Described as the "addiction with no smell", the acronym SMELL (Sleep, Money, Extreme, Losing, Lying) was created to help concerned players determine if they need help.
"Compulsion is one of our most important and impactful campaigns to date," says Play OJO
The head of digital at PlayOJO, Samit Dutta, said: "It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top."
Furthermore, he stated that "Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it."
The UK Social Media Awards are judged by an esteemed panel of industry leaders and experts with tough competition. This is the third major industry recognition for PlayOJO after they won the EGR Bingo Marketing Campaign of the year and were included in the 2021 SoundOut Index for having a recognisable logo in the UK and even beat Heart and Asda.
“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion, we were able to leverage this to drive awareness and education around the issue," said Dutta. "I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”