PlayOJO to sponsor ITV’s Dancing on Ice

PlayOJO to sponsor ITV’s Dancing on Ice - Banner
Simon Wooldridge
by Simon Wooldridge Last updated:

Starting with the iconic show’s 17th series, PlayOJO will become Dancing on Ice’s official headline sponsor.

Major exposure

PlayOJO is naturally delighted with the deal which will get their brand in front of millions of Sunday evening peak time viewers. 

"Dancing on Ice and the SkillOnNet-powered PlayOJO are perfect dance partners." Said Peter Bennett, CMO at PlayOJO. "PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice. It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice."

Who will be appearing?

The new season of Dancing on Ice started on 12 January and alongside presenters Holly Willoughby and Stephen Mulhern features a range of celebrities from quite diverse ‘day jobs’ who will partner professional ice skaters to learn and perform ice-skating dance routines in front of a panel of judges and live studio audience. Celebrities include ex-Premier League footballer Anton Ferdinand, multi medal winning Olympic champion and rowing legend, Sir Steve Redgrave alongside soap stars Charlie Brooks (EastEnders), Chelsee Healey (Hollyoaks) and Sam Aston (Coronation Street).

The deal

The agreement includes 120 seconds of on-air brand accreditation via sponsorship idents featuring the PlayOJO Bingo ‘Sounds Like OJO Time’ creative platform and the brand’s iconic three-note sonic logo. PlayOJO Bingo will have the rights to use the Dancing on Ice logo across its website, app and social channels as well as competitions and other marketing communications. 

PlayOJO and No Wagering

PlayOJO and PlayOJO Bingo are 2 of No Wagering’s top casinos with dozens of games and well above average ratings of 4.7 and 4.6/5.