BetVictor and Playtech partner to launch new casino content in the UK
Playtech's entire catalogue with be added to BetVictor Group sites
BetVictor Group, the company behind BetVictor Casino and Heart Bingo, has announced a new multi-jurisdictional agreement with Playtech that will see a collaboration between the pair for the first time. This is also the first time that two industry leaders have collaborated in the UK.
As part of this agreement, Playtech's entire catalogue of casino games including online slots and live casino games will be made available across all brands that the BetVictor Group licenses and operates in the UK.
What does this partnership mean?
Ultimately, this means that Playtech's full collection of games could be added to BetVictor Group's sites such as the recently released live casino game Everybody's Jackpot Live or the upcoming The Walking Dead Cash Collect slot.
Whilst also gaining access to Playtech's catalogue, BetVictor Group will also have access to messaging and promotional functionalities from Playtech. This partnership came into effect on the 24th of October but is expected to truly showcase during the World Cup 2022 when there will be three tables dedicated especially to this.
“Delighted to be working with BetVictor,” says Playtech
We are proud and excited to be working with BetVictor, one the world’s leading gambling companies,” said George Voyatzis, VP of Commercial at Playtech. “This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK.”
He added: “Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”
“Pleased to be embarking upon this partnership,” says BetVictor
Turlough Lally, Director of e-Gaming, BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company.”
He added: “Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”