The rise of unlicensed casino play

The rise of unlicensed casino play - Banner
Alex Milner
by Alex Milner Last updated:

Unlicensed casinos have been gaining increased attention recently, drawing in more players despite the associated risks. Furthermore, these sites generally operate with more lenient regulations, attracting individuals seeking a non-traditional and less restrictive gambling experience.

Despite the risks associated with unlicensed casinos, such as a lack of consumer protection, potentially unfair games, and the possibility of not receiving winnings, many players are enticed by the promise of better odds and lucrative bonuses. This has led to a significant increase in the number of people gravitating towards unregulated gambling platforms.

What attracts people to unlicensed sites?

There are many reasons why people play at unlicensed casinos. They may be attracted because by the wide range of games and more lenient regulations. Additionally, unlicensed casinos may have more flexible betting limits and potentially more significant pay-outs. 

However, despite the potential risks, including a lack of consumer protection, unfair games, and the possibility of not receiving your winnings, people are still attracted to unlicensed casinos because of the potential for better odds and bonuses.

Risks of playing at unlicensed casinos 

It’s also important to understand the associated risks with playing at these casinos:

  • Lack of Regulation: Unlicensed casinos operate outside the boundaries of regulatory authorities, which raises questions around fair play and the protection of players' rights.
  • Financial Risks: Unlicensed casinos may not adhere to standard security protocols, putting players' financial and personal information at risk of theft or misuse.
  • Unreliable Game Fairness: Without proper regulation, there is no guarantee that the games offered are fair and not manipulated to favour the house.
  • Withdrawal Issues: Unlicensed casinos may delay or refuse withdrawals, leading to potential financial losses.
  • Legal Concerns: Engaging in unlicensed gambling activities can expose players to potential legal repercussions, as these operations are often illegal in many jurisdictions.

Why has usage increased?

Across Europe the number of people playing at unlicensed casinos has increased – an increase which can be attributed to several factors, including: 

  • The rise of online gambling platforms
  • The convenience of accessing these services
  • Attractive incentives
  • Introduction of stake limits

Additionally, the introduction of affordability checks in the UK is another potential driver for players to seek out alternative, unlicensed gaming options. 

In France, it is reported that "the illegal market last year has outperformed the licensed market for the first time since the latter was created in 2010," partly because illegal betting sites offer more attractive odds. 

In the Netherlands the gaming industry has experienced a turbulent time in the last year or so.  These are warning signs that UK regulators and the UK industry need take heed of.             

In Germany, the rise of unlicensed casino play has led to a collaborative effort to address the issue. Measures include intensified online monitoring, cooperation between regulatory authorities and the implementation of stricter penalties. One reported reason for the growth of illegal market casinos is the attractive bonuses and offers legal operators cannot compete with.

Australia has also seen an increase in unlicensed gambling, prompting the government to introduce stricter enforcement measures – cracking down on illegal gambling operators and online gaming services without a valid licence. More than 1,000 websites have been blocked since 2019.

Implications for the UK market

Increased numbers of people playing at unlicensed casinos has significant implications for stakeholders. From a player's perspective, there are the heightened risks associated with playing on unlicensed platforms, including potential fraud, unfair gaming practices, and lack of proper recourse in case of disputes. This could lead to financial losses for the player and more broadly erode trust in online gambling, including, of course, the legal, licensed segment of the industry.

In addition, for players, the upcoming implementation of £2 maximum stakes may well make unlicensed sites more attractive for those looking for bigger potential thrills. The reduction in maximum stakes aims to protect players from excessive losses, however it is reported stake limits could drive players to unlicensed casinos.

For licensed operators, the rise of unlicensed casinos threatens their business, creating unfair competition and undermining the integrity of the regulated gambling industry. Additionally, unlicensed operators do not adhere to responsible gaming standards and, most importantly, can potentially harm vulnerable individuals.

The broader gambling industry is also affected, because the presence of unlicensed casinos tarnishes the overall reputation of the sector, making it harder to promote responsible gambling and ensure consumer protection. From a government perspective, increased unlicensed gambling activity can impact tax revenues, as the illicit operators do not contribute to the public purse per the regulations set for licensed operators.

What could be done better?

To address the increasing prevalence of unlicensed casino play, several measures could be taken to protect consumers:

  • Strengthen regulation: Authorities should intensify efforts to regulate online gambling activities to ensure that all operators adhere to strict standards and regulations. 
  • Consumer awareness: Educating the public about the risks associated with unlicensed gambling will help individuals make informed decisions. Providing clear information about licensed operators and the potential dangers of unregulated platforms can help consumers choose safer and more responsible gambling options.
  • Enforcement and penalties: Governments should implement stringent measures and enforce strict penalties for unlicensed gambling operators. This could involve blocking access to illegal websites, imposing fines and prosecution.
  • Responsible gambling support: By providing resources for those struggling with gambling addiction, licensed operators and authorities can help mitigate the potential harm caused by unlicensed gambling activities.
  • International collaboration: Given the global nature of online gambling, international cooperation and collaboration among regulatory authorities can help address the challenges posed by unlicensed casino play. Sharing best practices and coordinating enforcement efforts can effectively combat illicit gambling operations.

The future of unlicensed casino play

The future of unlicensed casino play in the UK and other countries through 2025 and beyond is a topic that brings about both excitement and concern. As we look ahead, it's essential to consider both the positives and negatives that may arise.

Positives:

  1. Innovation: Advances in technology and platforms in the unlicensed sector could potentially be adopted in the licensed sector and ultimately deter people from playing at illegal casinos.

  2. Access: Players may have increased access to various games as licensed operators explore creative ways to attract and retain customers.

  3. Competition: Increased competition could improve promotional offers and bonuses for players at licensed casinos.

Negatives:

  1. Regulation challenges: The lack of regulation in unlicensed casino play may lead to more issues related to consumer protection and responsible gaming.

  2. Security concerns: Without proper oversight, players may be at a higher risk of encountering fraudulent or unscrupulous operators.

  3. Legal implications: Uncertainty around the legality of unlicensed casino play could result in potential legal consequences for operators and players.

What next?

What seems very clear is that the use of unlicensed casinos is on an upward trajectory among UK players. Working out why that is happening is one thing, but the most important thing is how regulators and the wider licensed industry manages the situation to get players back under the safer, more secure licensed casinos umbrella. Both players and the licensed industry need protecting.