Betting and Gaming Council launch new safer gambling campaign

Betting and Gaming Council launch new safer gambling campaign - Banner

Operators tell players 'Take Time to Think' in new responsible gambling campaign

Standards body the Betting and Gaming Council (the BGC) has today announced a new responsible gambling campaign that aims to encourage bettors to make use of the wide range of safer gambling tools offered by online casinos and bookmakers.

The new campaign will revolve around the phrase 'Take Time to Think', this will replace 'When The Fun Stops, Stop' a prominent message that has been used for some years by operators across the United Kingdom.

Why has the Betting and Gaming Council changed their messaging? 

The Betting and Gaming Council has acknowledged that the phrase 'When The Fun Stops, Stop' has been successful in helping address problem gambling over the last few years, however, the BGC believes that 'Take Time to Think' will be even more effective.

The main aim of the new campaign is to encourage bettors to stop and take the time to consider what tools are on offer to help them moderate and stay in control of their betting. The safer gambling tools in question include deposit limits, time-outs and self-exclusion.

Where will we see this new messaging displayed?

The BGC has worked directly with a number of prominent companies within the iGaming world, this includes William Hill, PlayOJO, Betsson, Entain, Gamesys, Bet365, Betvictor, Betway, Kindred, Playtech and Microgaming.

The messaging will be displayed on a number of television and radio adverts across the UK, it will also be displayed in brick and motor casinos and bookmakers. 

BGC Chief Exec and members celebrate new responsible gambling campaign

Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

Talking about the new campaign, Mark Pearson, director of corporate affairs at Betfred, one of the most popular No Wagering casinos, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”